The Need for Speed
Bamford Cycle Department was the brainchild of Bamford Watch Department founder George Bamford. An avid cyclist himself, George was dismayed to say the very least when he approached the top five cycle manufacturers to provide him with a bike without their logo’s all over it and in a combination of his brand colours – simple black and aqua blue. George soon realised that for them, it was all about their brand and not him as an individual. In his words “that really pi**ed me off – so I decided to build my own brand”.
Our part in this was to build a dynamic website with a bespoke customiser allowing users to build their own customised bike online.
An ongoing project with plenty still to do…
Check their website online at: Bamford Cycle Department