Website development requires big picture thinking about business strategy, brand, technology and desired outcomes. Atreum can plan, design, develop, test and launch your custom website to meet your company's unique needs, and provide your marketing team with the tools and best practices to manage your online presence effectively. Whether you are trying to shorten your sales cycle, need help tweeting about your blog, or simply want to raise your product and service awareness; we can build or leverage the technology you need to support you business objectives.


How the information is organised on your website is a critical part of a website that engages your target audience, makes information easy to find and allows search engines to index your website. In order to connect with the many different visitors and multiple markets, we will work to define and organise your site content to create an intuitive navigation flow that enhances opportunities to interact with your audience. The result is a flexible, logical information architecture that supports growth, eases content publishing, promotes Search Engine Optimisation (SEO), and provides a platform to launch e-marketing initiatives.

Sitemap
A sitemap is an outline of the content of your site which is used to visualise how the content on your site relates to one another. The first step is to create an inventory of the existing site content and then analyse how well it fits within your stated business goals and objectives. Based on the findings, we will reorganise the existing content as needed and make recommendations about potential new content areas that will help to better tell your story.

Wireframe
Once the content is organised, the focus then shifts to controlling the flow of traffic The purpose of the wireframe is to determine the visual organisation and hierarchy of the information on the homepage and subpages to help you visitors find the information that is most relevant to them. Since this is still in the planning phase, the wireframe doesn't have graphics incorporated into it however it will be the blueprint for the web design phase. View Sample of Wireframe.


A content management system (CMS) is a web-based application that allows you to manage your website's content through a web browser. The primary benefit of using a CMS-based website is that you maintain full control of your site content and structure without having to be a programmer.

Just because our CMS engine is easy to use doesn't mean you can't extend the features if you're a seasoned HTML or .NET developer. Atreum has sourced and customised a very robust open-source CMS solution to use as a base framework for our websites. So if you know what you're doing, your website is fully extensible. And if the web is a technical mystery to you, making updates to your website is about as easy as ordering shoes online.

Here's what the CMS system lets you do:

Control your content at the speed of the market with fast intuitive editing
If you can create a document in Microsoft Word, you can add, remove, and edit the content and pages of your website. The user-friendly page editor allows you to have full control over the style and content of your website without programming skills.  View an HTML Editor >>

Increase your search visibility with search-friendly URLs
Many CMS systems create complicated URLs that are hard to remember and offer no benefits for Search Engine Optimisation (SEO). Our solution defaults to page- and content-relevant URLs that are also fully customisable.

Increase your conversion rates with permission-based e-marketing
Built-in forms allow you to capture user information and build your permission based e-marketing database. The data can be exported via a CSV document or even integrated with your existing CRM database or other third-party tools.

Grow your site to keep pace with your business
Our CMS solution offers the flexibility needed to support the growth of any business. It is highly customisable and the perfect platform to start building and expanding your online presence.


Search Engine Optimisation and Online Marketing
Leverage your website through online marketing to boost sales and service efforts with a tailored solution for keyword analysis, identifying relevant link opportunities, and optimising site structure, pages and content for searchability. Atreum can also help you design and develop highly effective e-Marketing campaigns to build brand value.

Demand Creation and Conversion
Integrate with custom or third-party databases that enable real-time data collection from your website. A database allows you to collect and sort valuable customer data, and drive new marketing campaigns based on that data.

Measurement and Response
Who is visiting your website, what are they doing and where did they come from? Atreum can help you set up and learn to utilise web analytics so you can collect market intelligence, gauge the effectiveness of your communications and optimise your site for lead conversion. View Google Analytics Demo >>